Eliyahu M Holdratt comes up with innovative business strategies through his book "It's not luck". UniCo goes for a shift in its policy and decides to sell the non-core businesses. Unfortunately, Alex Rogo's companies dealing with printer, cosmetics and pressure pump industries have to be sold. Rogo has to ensure a good deal for all these companies and being an empathetic superior Rogo also wants to ensure that the jobs of the employees remain intact.All the three businesses have their own set of challenges and Rogo has limited time and no investment to turn the loss making units to a gold mine. Here comes his skill to identify the UDEs (UnDesirable Effects), formulate Current and Future Reality Tree. Many times constructing these diagrams helps Rogo to visual a clearer and sharper image of the issues faced by the business and ways to challenge and change the business offering without any substantial investment.
Well, the last two chapter of the book moves into a newer issue- what is the right kind of business expansion strategy? Here also Rogo manages to convince his bosses that business has three prime objectives to fulfill:
1. To make money now and in future
2. To provide a secure and satisfying environment to employees now and in the future
3. To provide satisfaction to the market now and in the future
Rogo goes ahead to explain the merits of running business with these three fundamental goals and then comes up with a business expansion strategy that he feels appropriate.
Like Goal, It's Not Luck (Goal 2 in India) is a smooth and engaging read. You read a novel that sharpen your understanding of business- marketing, operations, people management and business strategy. A must read for managers and corporate leaders.
1 comment:
Another good read along these lines is Driving to Perfection by Brian Fielkow, drivingtoperfection.com is the book site. He's got some great ideas on business management and how to make it work for you, I recommend it.
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