It is believed that the marketers advertise. The customer is someone who is wooed. It is the responsibility of the market to treat customers equally. After all CUSTOMER IS THE KING.
KING!!! Who says that? Most of the customers have faced humiliating situations in market.
No, the insult or indifference of attitude for the customers is not limited to informal markets. It is common in retail outlets to business-to-business marketing.
Some argue that this is because of lack of knowledge among the marketers, particularly of the sales guys. A deeper insight tells such cases are desired outcomes.
After all if the marketer has its own preferences. They need to put extra effort to satisfy their high-volume customers. They don't care for you if you are considered as a non valuable but vulnerable customer. After all they need only profitable ones.
A neglected customer absorbs the negative treatment. To fulfill a particular need she compromises on her emotional need.
There must be some way an onetime customer or a very low volume customer can attract the market. Here comes the role of advertising acumen of the customer. She needs to advertise herself to win the attention and timeshare of the marketer.
Good behaviour, greater product knowledge, knowledge of product attributes, idea on price and competition of the product is essential. These could be used as assets of advertisement for the customer. For a low volume and less frequent customer advertisement is the biggest key to attract the marketer.
